Facebook Research
These businesses, I think they are mostly on personal branding; they are using it to share their lifestyle, products, and services. They also use Facebook to work with brands and to monetize by uploading content every day and multiple times a day.
I think they are doing great, they have from thousands to millions of followers, this makes me think they are doing it right, they have changed their lives and achieved goals by using their Facebook. It's of course personal preference, not all content, I can agree to some of it creates controversy, which is not quite inspirational for me.
I've been following this account, and they can post anything from 3 to 20 times a day, with a variety of stories, reels, posts of photos, or even going live. They are very active and stay on top of the stories list.
Most of them have a very clean cover photo, feel welcome to a family or to them, this creates trust in my point of view, and yes, they have the correct call to action, such as subscribe, message, and follow. I would only suggest focusing more on helping the community, transmitting more hope, less controversy, to stop people from having too much hate. Other than that, I think those pages are doing great.
Hey Claudia, nice work looking into other businesses FB pages and seeing how they reach out to their target audience. The page that you said posts up to 20 times a day sounds like they really know how to communicate with their clients and keep things updated. I reviewed a few pages like that as well and the ones that had the most followers were the ones that kept their content relevant and posted frequently. Good job!
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