Blog Post 1: Paid Social Media Advertising Paid social media advertising is a powerful tool used in modern marketing. It has the ability to reach a high amount of specific targeted audiences with precision and create an influence to an action. Most platforms like Instagram, Tiktok, Facebook, Youtube and others are used to collect detailed data of the users, which allows advertisers to be more precise on the targeting. One of the places paid advertising is used most effectively is brand awareness, this happens when short videos are used to introduce new products or trends to audiences. The algorithm of these platforms like TikTok and Reels pushes sponsored content to users who may not be actively searching for a product, but match the behaviors of an ideal customer. Paid advertising in retargeting is also highly effective when someone visits a website and doesn’t complete a purchase, platforms like Facebook and others show ads for the same items later on which ...
Effective Ads For this assignment, I created two online advertisements for Facebook,using Meta’s ad tools. These ads were designed with my Farmasi business in mind, focusing on skincare and hair care, weightlost supplements. Each ad uses visuals, simple messaging, and call to action. I have included the screenshots of the ads below. Ad 1 — Farmasi Skin/Hair Glow - I used the tools on the laptop than took a screenshot, in this ad I used a photo of my self and my shine hair, which I think will work great, you can see the results. Ad 2- Body Boost - This I did on my phone, turned out to be more complicated than I thought and didn’t perform as expected. But i’m showing my legs, gym mode and the supplements. Overall, these ads can be effective because they can each speak to different customer motivations, like glowing skin/hair. I know now that they can be more visually appealing, this was brand new to me and it was harder than I thought I know with practice I will ...