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Module 12A - Social Media Advertising

 

Goals for My Farmasi Influencer Ads

As I will continue to develop my business affiliation with Farmasi, during this semester it has been intentional to start learning the many tools available to elevate. One goal is to design intentional goal driven advertising, because my business revolves around product recommendations in order to earn commissions. With advertising strategically it will be such a change to build a personal brand that can attract customers and a strong team build. For this blog post, I will outline three specific ads I plan to run and break down the goals behind each one, along with the steps I will take to achieve them.


The first ad I plan to run will focus on Farmasi best selling products such as the paprika gel or the flaunt gel, because of their fast action and noticeable results. The goal of this ad is to increase traffic with a visual that has made change, then converting viewers into first-time customers. To reach this goal, I will start by creating a short, visually engaging video that shows a clear before-and-after result. Next, I will target weight loss interested audiences on Facebook, using Farmasi-related hashtags and interests like “toning body” “weight control” and “workout routines.” I will also include a limited-time discount or a personal promo to encourage immediate action. Finally, I will track the leads to the special link I will add in descriptions or in the comments

        The second ad will be aimed at team building, since leadership and mentorship are essential parts of the Farmasi influencer model. The specific goal for this ad is to attract at least three genuinely interested potential team members by highlighting the business opportunity. To accomplish this, I will create a short storytelling-style video where I share my personal “why I joined Farmasi”and other team testimonies. I want this ad to feel authentic and approachable, not salesy. I will target individuals interested in side hustles, work-from-home opportunities, beauty, and entrepreneurship. Additionally, I will use a call-to-action inviting viewers to direct message or to a text message on my business whats app, so they can feel real connection and one-on-one conversations. 

        The third ad will focus on personal branding, which is a priority for a longterm success as an influencer. The goal for this ad is to increase my social media engagement rate and position myself as a relatable beauty mentor rather than just someone promoting a company's products. Here the ad will showcase who I am, my personality, routines, lifestyle, and the values I bring to my business. I will post a day with me, work with more relatable personal content. A high responding rate to every comment will be inplemented to build community. 

        In conclusion these ads serve  different purposes including product promotion, team building, and branding and  together they form the foundation of my Farmasi influencer strategy. These goals will help guide my marketing efforts adn support my long-term vision of becoming a trusted influencer with a strong personal brand that can potentially work for other brands using these strategies.


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