Claudia Ruiz CSIT155 - 2025 Fall Class Blog

  Blog Post 1: Paid Social Media Advertising  Paid social media advertising is a powerful tool used in modern marketing. It has the ability to reach a high amount of specific targeted audiences with precision and create an influence to an action. Most platforms like Instagram, Tiktok, Facebook, Youtube and others are used to collect detailed data of the users, which allows advertisers to be more precise on the targeting.  One of the places paid advertising is used most effectively is brand awareness, this happens when short videos are used to introduce new products or trends to audiences. The algorithm of these platforms like TikTok and Reels pushes sponsored content to users who may not be actively searching for a product, but match the behaviors of an ideal customer. Paid advertising in retargeting is also highly effective when someone visits a website and  doesn’t complete a purchase, platforms like Facebook and others show ads for the same items later on which ...

  Effective Ads  For this assignment, I created two online advertisements for Facebook,using Meta’s ad tools. These ads were designed with my Farmasi business in mind, focusing on skincare and hair care, weightlost supplements. Each ad uses visuals, simple messaging, and call to action. I have included the screenshots of the ads below. Ad 1 — Farmasi Skin/Hair Glow - I used the tools on the laptop than took a screenshot, in this ad I used a photo of my self and my shine hair, which I think will work great, you can see the results.  Ad 2- Body Boost - This I did on my phone, turned out to be more complicated than I thought and didn’t perform as expected. But i’m showing my legs, gym mode and the supplements.  Overall, these ads can be effective because they can each speak to different customer motivations, like glowing skin/hair. I know now that they can be more visually appealing, this was brand new to me and it was harder than I thought I know with practice I will ...

  Traditional vs. Online Advertising Researching the traditional and online ads, I discovered how differently they are and how they work, even though they have the same purpose, to reach people and pursue an action. Traditional advertising includes tv commercials, magazines, billboards on roads and newspapers. These methods have been around for decades and many customers still recognize them and trust them for a good or service advertised. Online advertising exists on digital platforms such as social media, email campaigns, engine ads and sponsored content. Both types of advertising try to persuade, but the way they do it and how consumers interact with them are different. An important fact about traditional advertising is how it is directed to a broad audience rather than a highly specific group. As an example, a bill board on the freewayis seen by anyone who passes by an ad on a magazine can be seen by anyone who grabs it. This is a massive way of putting information out there, b...

  Goals for My Farmasi Influencer Ads As I will continue to develop my business affiliation with Farmasi, during this semester it has been intentional to start learning the many tools available to elevate. One goal is to design intentional goal driven advertising, because my business revolves around product recommendations in order to earn commissions. With advertising strategically it will be such a change to build a personal brand that can attract customers and a strong team build. For this blog post, I will outline three specific ads I plan to run and break down the goals behind each one, along with the steps I will take to achieve them. The first ad I plan to run will focus on Farmasi best selling products such as the paprika gel or the flaunt gel, because of their fast action and noticeable results. The goal of this ad is to increase traffic with a visual that has made change, then converting viewers into first-time customers. To reach this goal, I will start by creating a ...

  Claudia Ruiz CSIT 155 Linktree-The Online Tool For My Business As a Farmaci influencer, I run a network marketing business that is focused on promoting skin, hair and health products. I use social media as my tool for this business such as facebook and tiktok, to connect with people who want to take care, improve their wellness/confidence, and also create an income. In this business it’s very important the communication and visibility to create credibility in the customers. Therefore this was the perfect assignment to explore Linktree, which I’ve seen before but had never actually tried to make it work for me. I learned that Linktree is quite a simple but powerful tool that can help me organize all my online links in one place and make it easier for people/customers to either buy my products or join my team. I think this will be a game changer for my business. Linktree is a platform online that allows users to create one personalized link that can contain multiple pages. As i...