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Module 11: Online vs Traditional Advertising- Post 1

 Traditional vs. Online Advertising

Researching the traditional and online ads, I discovered how differently they are and how they work, even though they have the same purpose, to reach people and pursue an action. Traditional advertising includes tv commercials, magazines, billboards on roads and newspapers. These methods have been around for decades and many customers still recognize them and trust them for a good or service advertised. Online advertising exists on digital platforms such as social media, email campaigns, engine ads and sponsored content. Both types of advertising try to persuade, but the way they do it and how consumers interact with them are different.

An important fact about traditional advertising is how it is directed to a broad audience rather than a highly specific group. As an example, a bill board on the freewayis seen by anyone who passes by an ad on a magazine can be seen by anyone who grabs it. This is a massive way of putting information out there, but it's harder to tell exactly who they reached to and measure the response. In online advertising precise targeting is controlled by sending the ads to a particular age, location and interests categories. Platforms like facebook, instagram allow advertisers to reach specific audiences, which make online ads more cost effective and measurable. 

Another difference is the ability to track how effective each ad is. Traditional ads can’t be measured exactly how many people watched the TV, or actually saw tha ad in that magazine. In online ads analytics are provided, where you can watch how many people interacted with your ad or even took action right away. The biggest advantage of online ads vs traditional ads is also the versatility of testing multiple versions of ads at the same time or shorter timing. 

Some important similarities that are required in either type of ad, is that they both need strongs visuals, clear message and a strategy to reach the audience. In both ads the principles are the same: capture attention, show value, and encourage action. Both ads rely on branding, techniques of presentation in order to build trust and recognition. 

1. Traditional Advertising-Billboard on Freeway 78, fits in this description because it cna be seen by all different groups of people. 


2. Online Advertising -An example of the many beauty ads I get on my facebook feed, directed to a group with selected age and interests. 


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