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Wk 3B - Defining My Target Market


 Farmasi


Farmasi is a beauty and wellness brand that offers personal care products such as makeup, skin care, and more beauty products, through a direct selling model. The ideal market includes women from 20 to 45 who are interested in affordable, high-quality beauty products, and an opportunity to share their favorite products for rewarding commissions. Farmasi has a business model perfect for an audience looking for flexible income, a side hustle, or women who enjoy trying new products, as Farmasi does great at staying up to date with beauty trends, all this at a convenient online platform. 


The ideal customer for Farmasi is a person who has a busy lifestyle, balancing work, family, or school, and knows the convenience of online shopping. Having a farmasi influencer helping you customize your skin care/hair care line for an at-home beauty routine has a truth value for busy people. This customer is also likely, but not necessarily needs to be active online; if they are, it’s just easier because they can already watch or engage with the content of Farmasi. This customer will see the value in the product sizes and prices, offering them a high-end product without breaking their budget. 


In addition to being customers and loving the products, Farmasi targets customers who want the opportunity to become beauty influencers or brand partners. Opening up an extra potential income by sharing their personal experience with the product online or with friends and family. The ability to work from home, have flexible hours and days of work, and be part of a supportive community is very attractive, especially since the training has a lot to offer for personal and business growth. These women often seek personal growth, financial growth, and to be part of an empowering team, which is what Farmasi promotes throughout its branding messaging. 


To reach this audience effectively, content should be focused on branding education, personal testimonials, the lifestyle of beauty influencers, and their real, successful stories. 

Content should be portrayed in videos showing tutorials, product unboxing, opportunity unboxing, and bringing value to potential customers, with tutorials on self-care to build trust. Sharing behind the scenes, the struggle, and the rewarding moments will also create a trust value. The tone should be inviting, with the wellness to help, to create an emotional connection and empowerment, showing how possible it is for everyone who can try, focus, and stay committed. Farmasi is not just about products, but a community, helping women feel confident, powerful, and beautiful.


-https://www.farmasius.com/claudiaruizz



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