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Wk3 - Defining a Target Market

    The target market is the group or groups of people a business is focused on to offer its services or products. There can be a cost for marketing in order to reach these consumers, based on their age, gender, location, lifestyle, and shopping habits. I will be looking for the ideal customer to buy your product or service.


Monat Global-https://monatglobal.com/
    Monat primarily targets women in their 20s to late 40s, who are interested in clean beauty, women who are moms, young professionals, and people who look to make a side income from home. They share a product education around the hair and skin line, with before and after results, and positive reviews on products. Their social media on Instagram has a great ambiance, focused on community, personal development, and lots of success stories from product results and brand affiliates. Monat is quite effective; their content feels aspirational, and they try to sell you a lifestyle that you will want, not just products. Their profile builds trust with their audience.



    Mary Kay focuses on women in their late 20s to 60 years old, who are interested in beauty and business growth. They appeal to women who want to start their own business with mentorship, remarking on their years in the market as an original multilevel business. On social media, they shared a happy ambiance, sharing beauty tutorials, inspirational quotes, new products, and stories about their consultants. Their website doesn't say much until you register, but their Instagram has great content, making it enjoyable to look at. I think they are effective because their branding is trustworthy. After all, it has been well established and is more traditional, which is used to target its perfect audience.      

    
    Sephora targets all ages, but their focus is on ages 18-late 30s, younger girls and women who are in beauty trends and high-end products. They reach out to men and women, are inclusive of products, and offer a variety when it comes to skin tones and beauty needs. Sephora's social media is about trends, trendy tutorials, aesthetic pictures,  and modern visuals, such as colors and shapes; they are always innovating. They are very effective, their marketing understands the fast pace of the beauty industry, they stay on trends with their influencers, who are the biggest marketers.



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